Membership News

Build a powerful HubSpot membership site

Written by Mick Goman | Sep 1, 2023 5:37:10 AM

Are you looking for ways to increase customer loyalty and engagement? If so, building your website on HubSpot CMS is the perfect solution; add in memberships, and you have a match in heaven. With memberships, you can give your customers exclusive access to content and resources they wouldn’t be able to get elsewhere. Memberships are a great way to reward loyal customers and keep them engaged with your brand, whether it's early access to new products or discounts on specific services.

This blog post will show you how to set up a membership site on HubSpot CMS using HubSpot Memberships included in HubSpot CMS Enterprise, and with MemeberHub, the fastest and most straightforward way to add user authentication to HubSpot and transform your site into a full-fledged user management system plus this works with all the HubSpot Marketing and CMS Tools.

 

What is a membership site?

A membership site is a website where visitors pay or sign up to access exclusive content, resources, or services they couldn't get elsewhere. Membership sites are a great way to reward loyal customers and keep them engaged with your brand. They can offer exclusive access to content, discounts on services, or early access to new products.

What is HubSpot Memberships?

HubSpot Memberships is a powerful feature within HubSpot CMS Enterprise that enables customers to create and manage members-only access to content, resources, and services. With HubSpot Memberships, you can offer exclusive access to content or discounts on services as part of your membership program. You can also create different types of membership plans or levels and

What is MemberHub?

MemeberHub is the fastest and most straightforward way to add user authentication to HubSpot and transform it into a full-fledged user management system. With MemberHub, you can easily create and manage memberships, give different permission levels to users, and track user activities on your site. It gives you the power to create a seamless experience for your customers.

These are two powerful options for creating a powerful membership site on HubSpot CMS. With the right tools, you can create an engaging and secure membership site that rewards your loyal customers and keeps them coming back for more.

 

Types of Membership Site

Membership sites can provide valuable content, shared experiences and exclusive insights - but did you know that there’s more to them than the traditional course or content library? Thanks to HubSpot, members can now access paid communities, private podcasts, and paid newsletters. That means you can give your customers everything they need in a single tool.

  • Courses
  • Content Libraries
  • Paid Communities
  • Paid Newsletters
  • Private Podcasts
  • And more

Why Start a Membership Site?

Setting up a membership site may be one of your best decisions. Not only can you create more predictable revenue every month or year, but you also have the ability to scale to hundreds or thousands of members. Plus, having a ‘productized service’ instead of delivering it manually is an incredible advantage all entrepreneurs should consider.

However, starting your own membership takes time and money, so it’s essential to do your research beforehand and decide if the benefits outweigh the cost.

Consider what you have to offer, from content subscriptions to coaching programmes - if you can provide value for customers, promote correctly, and keep members motivated, then it could revolutionize your business! On the other hand, there are drawbacks - beyond tech costs and advertising – such as whether a monthly fee will turn away potential customers that would buy one product outright, so consider this before investing in a HubSpot account.

Setting up a Membership Site?

Setting up a membership site doesn't have to be a daunting task! With Hubspot, you can create a Membership site for all your members in just four simple steps.

First, start off by laying out the plan for what you want in your membership site.

Next, Download a copy of the Nexus Portal Theme from the HubSpot marketplace.

After that, set up the content and plans.

Finally, it's time to launch and make those sweet membership dollars.

It's really that easy.

 

Examples of some Membership sites on HubSpot

 

Building a Membership Site on HubSpot

First of all, you need to create a Landing Page for your membership signup form - this is where people will go to register for the membership itself.

 

We used the Nexus Portal Theme sign-up template and form in this example.

 

Wow, you've already taken the first step in setting up your HubSpot membership system! Now all you need to do is create the HubSpot contact property that will allow you to give members access to all the exciting pages your HubSpot system offers. It's like unlocking a secret door where they can get all kinds of goodies! With HubSpot or MemeberHub, it's simple and easy to manage your members and let them know exactly what kind of resources are available. So go ahead and get creative; the future of HubSpot is in your hands!

 

Next, ensure that all users who sign up for the membership are sent an email welcoming them onboard and outlining any perks they may receive as part of their membership!

That way, it will be easier for them to take advantage of everything your membership has to offer.

 

Finally, create a great user experience stacked with value as part of the member's membership. This means creating additional content, exclusive discounts and special offers for members-only access.

 

In conclusion, setting up a Membership Site on HubSpot can help you build sustainable revenue streams by giving your customers valuable content, shared experiences and exclusive insights. You can make it easier for them to take advantage of everything your membership offers with the right resources, templates and integrations.

So, get started today and begin unlocking the full potential of your business; looking for a demo of HubSpot and MemberHub, click here.